A launcher basically reconfigures the whole layout of your phone. It sometimes adds conveniences such as gesture controls (e.g two finger swipe to get to a list of your apps) or the ability to put folders inside of folders. Sometimes it just runs faster or looks prettier than whatever your phone manufacturer has decided to use on your phone. There are a lot of different ones on the Google Play store and are often up near the top of the paid apps list.
My current favorite is one called Nova Prime Launcher. You can check it out a detailed video review below.
There is a free version to test here as well. Go get it if you want a different look and feel for your phone.
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